8 Comments
User's avatar
Ananta Nath's avatar

So helpful writing for the emerging and struggling author like me! I am compiling a series of books on Dr Bhupen Hazarika, a multifaceted genius artist from Assam, India. The second part of which will be published soon. I am confident that it will be a bestseller because the centenary celebration of this legendary singer Bhupen Hazarika’s birthday will be starting from 8th September next. But I didn't know any marketing strategies, selling, promotion ideas to reach readers globally.

Expand full comment
Sally Ekus's avatar

This is such a helpful way of mapping strategy out for authors

Expand full comment
Lexi Merritt's avatar

I’m so glad it’s useful!!

Expand full comment
River Selby (they/them)'s avatar

Thank you so much for sharing this (and making it public). My book debuts in August. It's non-fiction, but not necessarily offering up tools, because it's a blended memoir and natural history. But a lot of what you shared here is very applicable and helpful regardless of what's in my book. Happy to have found your newsletter!

Expand full comment
Lexi Merritt's avatar

Of course! Thank you for reading — I definitely think there’s room for any genre to incentivize pre-orders. So many possibilities! (My immediate thought is some kind of downloadable nature walk/treasure hunt lol)

Expand full comment
River Selby (they/them)'s avatar

This is a brilliant idea!

Expand full comment
Liz Bucar's avatar

I thought Leigh’s campaign was brilliant! Thanks for this helpful breakdown of rationale behind it.

Expand full comment
Lexi Merritt's avatar

It is so genius! I’m so hyped for it (pun intended haha). Thank you for reading!

Expand full comment